HERE Technologies and the BMW Group have announced an extended partnership focused on improving the driving experience, road safety and the delivery of software-defined vehicle (SDV) architecture.
As of this year, new BMW models will utilise a unified stack of standard and high-definition (SD/HD) map data from HERE to enable a range of driving functions, from lane-level positioning to advanced driver assistance systems (ADAS) and automated driving. The highly detailed and continuously updated map from HERE supports BMW with its compliance with the European Union’s Intelligent Speed Assistance (ISA) regulation and helps BMW to achieve top ratings in the New Car Assessment Program (NCAP).
All data from HERE for the BMW Group, including lane-level models of the road network, will be powered by UniMap, HERE’s groundbreaking AI-powered, unified mapping system. UniMap aligns all SD, ADAS and HD data into one single semantically consistent digital representation of the world. This is essential for powering an increasing number of use cases requiring location data within an SDV architecture. Designed to interplay with the vehicle sensors, UniMap enables the creation of a data flywheel leading to a continuously updated map and improved driving experiences.
“An AI-powered unified mapping system is essential for software-defined vehicles. It simplifies development, lowers costs and accelerates time-to-market for automakers building unique location-based services and solutions,” said Gino Ferru, SVP and General Manager EMEA at HERE Technologies. “By powering BMW Group’s next-generation head unit with our comprehensive mapping portfolio – spanning navigation, ADAS and automated driving through UniMap – BMW drivers will benefit from a safer and more comfortable driving experience.”