HERE Technologies, a leading location data and technology platform, has released a new survey titled: ‘safer cars, safer roads’, revealing increasing safety concerns over road safety in India and a growing demand for Advanced Driver Assistance Systems (ADAS).
More than half (54%) of the respondents have been involved in a road traffic accident in the past two years. This alarming statistic underscores the critical need for both immediate and long-term road safety interventions in India.
The majority of respondents (98%) acknowledge the risk of accidents. This stark contrast points to a gap between the perception and the reality of road safety concerns. The top three causes of accidents were reckless driving behaviours, such as speeding and aggressive driving, followed by poor road conditions, including potholes and inadequate road signages and distracted driving.
The findings highlight that 91% of respondents believe ADAS is crucial for enhancing both road and driver safety, signaling a clear call from road users for more accessible and advanced vehicle safety technologies. However, nearly half of the respondents (49%) currently do not have ADAS-equipped vehicles. Even more striking, 82% of respondents indicated they would consider purchasing a vehicle that comes equipped with ADAS, reflecting a significant opportunity for automotive manufacturers to cater to the increasing demand.
Mohit Sharma, Automotive analyst, Counterpoint Research, said: “The integration of ADAS technology can significantly reduce these fatalities by helping drivers minimise accidents. To achieve the government’s goal of a 50% reduction in road accidents by 2030, it is essential for auto makers, policy makers and road safety organisations to work together and prioritise the implementation of these advanced safety technologies in vehicles.”