Michigan construction consulting firm Intentio Innovations upgrades to Unanet CRM

Michigan construction consulting firm Intentio Innovations upgrades to Unanet CRM

Intentio Innovations, a construction consulting firm specialising in the BIM (Building Information Modeling) process, has selected Unanet, the leading provider of project-based enterprise resource planning (ERP) and customer relationship management (CRM) for the architecture, engineering and construction (AEC) industry, as its CRM platform. Intentio Innovations will use Unanet CRM to streamline its proposal generation and relationship management as well as gain strategic insights into its new business process to become more efficient. 

Founded in 2011, Intentio Innovations creates 3D models of Mechanical Electrical Plumbing (MEP) systems for commercial projects. These models simplify building and installation processes for subcontractors, saving them time in the field and cutting their expenses. With an increase in new proposal requests, the founders of Intentio Innovations needed a more sophisticated CRM solution to modernise the company’s business development process and provide critical data insights and analytics that can save them time and money. 

After a thorough review of CRM software, Intentio Innovations chose Unanet for its robust, purpose-built solution for the AEC industry that doesn’t require workarounds like other software they evaluated. The company also chose Unanet for its flexible platform that will empower its teams to develop customised proposal templates. Additionally, Unanet’s mobile business card feature and Outlook integration will help them manage relationships more efficiently with less manual data entry. 

“We have always managed our new business process through word of mouth and spreadsheets. However, we weren’t tracking any of the important data showing us where we were successful and how to meet our goals,” said Phil DeSantes, Owner and Partner at Intentio Innovations. “We do things a little bit differently than other construction firms, and we had a hard time finding a CRM solution that could accomplish what we need, until we came across Unanet. Unanet will give us the critical data to make smarter decisions on our hit ratio and quote development, as well strategic insight into which new business efforts will result in better profit for our company as we continue to scale.” 

While strong data management is critical to forecasting and firm decision-making, half of the firms surveyed (49%) in the 2024 AEC Inspire Report indicated their data management tools are insufficient and 30% say they are still using spreadsheets for business intelligence. 

More than 1,850 architecture, engineering and construction companies select Unanet ERP and CRM because they have the right mix of functionality and accessibility while also offering the ability to scale and grow seamlessly.