HERE Technologies, the leading location data and technology platform today unveiled insights from its latest ‘On the Move’ survey of transportation and logistics (T&L) professionals in Germany, the United Kingdom (UK) and the United States (US). The survey, developed in part with Amazon Web Services (AWS), shows a significant gap in the adoption of basic data analytics and Artificial Intelligence (AI), along with a lack of sustainability goals and progress toward achieving real-time supply chain visibility.
Identifying opportunities for AI adoption
According to the multi-country survey conducted by YouGov, only 50% of T&L professionals across the three countries state their organisations utilise basic data analytics in their operations. At the same time, 25% of all respondents state their organisation leverages AI capabilities. This underscores the untapped potential of AI – from data analytics supported by Machine Learning to optimising fleet routing, predictive maintenance and streamlining processes for strategic decision-making. The findings contrast with all three countries ranking in the top 20 of last year’s World Bank Logistics Performance Index.
While the study highlights the lack of data analytics and AI utilisation, it also identifies the key barriers to technology implementation. Cost is the number one barrier to further technology implementation according to T&L professionals in all three countries. Thirty-one percent of professionals surveyed in Germany cited cost barriers alongside 23% of respondents in the UK and US Potential disruption to existing services (12%) and lack of internal expertise (11%) were the second and third highest cited barriers to technology implementation.
T&L professionals want reliable solutions that are easy to use and can be seamlessly integrated into their existing processes and systems without requiring extensive technical expertise or costly technology overhauls. Thirty percent of all respondents rank improving fleet utilisation, route planning and tracking as top considerations when improving operations.
Sustainability in the shadows
Despite the global emphasis on sustainable practices, the study reveals a significant gap in the prioritisation of sustainability among logistics companies across all three regions.
Across all three countries, a majority of respondents state their organisations do not have sustainability goals, with 27% citing they are ‘under development.’ A total of 33% stated their organisation is without sustainability goals with no plans to develop metrics. An unexpected 66% of T&L professionals in Germany indicate their organisation currently does not have defined sustainability goals or metrics specific to transportation and logistics operations.
Sustainability consistently ranks as the least important consideration, across all three countries, when it comes to their organisations’ end-to-end supply chain and logistics management. Instead, German logistics professionals’ number one priority was the need for better route planning and real-time tracking, while US and UK professionals emphasised increasing customer satisfaction the most.
Environmental and operational resilience remain core topics within the global logistics industry in 2024. Technology implementation for more efficient operations will be crucial as the industry continues to face market and cost pressures. Sustainability metrics can be a by-product of technology implementation that improves customer satisfaction, driver safety and fuel consumption.
Looking for end-to-end supply chain visibility
The study reveals that three out of four T&L professionals surveyed in Germany (72%), the UK (72%) and the US (68%) believe their company is making some progress toward achieving real-time supply chain visibility. However, less than one in four respondents across each country believe their operations have made ‘significant’ progress.
Full, end-to-end supply chain visibility is hard to achieve. Consistent across all countries surveyed, T&L professionals indicate ocean freight is the mode of transportation providing the least amount of real-time visibility. Conversely, respondents in each country cited truck operations as having the highest amount of real-time visibility in their supply chain. Respondents in each country placed real-time tracking and route optimisation as their number one and two most valued capabilities to improve their supply chain visibility.
“On one hand, this study shows the progress being made by companies towards increasing their supply chain visibility. On the other hand, it’s clear the industry currently lacks the contextual data, AI capabilities and tools needed to optimise fleet deployments, routing, and appropriate mode switching,” said Remco Timmer, Vice President of Product Management at HERE Technologies. “As a result, we’re seeing increased demand for location data and services that enable logistics companies to overcome disruptions in real-time while reducing emissions and improving employee safety in the process.”
“The fact that nearly 40% of respondents visited ocean freight as the least visible mode of transportation is a very compelling statistic. The maritime industry’s inherent lack of real-time visibility not only hinders operational efficiency but also highlights
the critical need for innovative solutions to navigate and better manage the uncertainty of global logistics,” said Adhish Luitel, Senior Analyst at ABI Research. “Nearly 20% of users utilising location data, IoT, and sensor technology for better visibility is encouraging but clearly, a lot more needs to be done in terms of broad implementation.”